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SEO and PPC

Both Search Engine Optimisation (SEO) and Pay Per Click (PPC) have the power to transform the visibility of your brand online.

Online marketing doesn’t stand still. As part of your Marketing Strategy we can help you improve your rankings across Google and other search engines and ensure excellent visibility through paid advertising.

SEO

This can be broken down into two distinct areas:

On-page (technical)

This involves looking at factors such as your website’s structure, user experience, speed, content and meta-data to ensure it is effectively optimised for search engines.

Off-page

SEO has moved on, and like all good online marketers we believe the key is building a really good online brand and not simply about link building. We work with you to develop and outreach high-impact campaigns and content that capture your audiences’ attention and encourages sharing, engagement and natural links.

PPC

Our approach to paid search isn’t just setting up a campaign and letting it run – PPC isn’t cheap and it must relate directly to your objectives; effective keyword mapping and campaign development can generate leads and new business for your product or service offering.  In addition to Google, we also work across the other search engines including Yahoo and Bing. Our campaign set up looks like this:

  • Research keyword opportunities
  • Research existing indirect or direct competitors
  • Implement campaign on Google Adwords platform and monitor closely –  refining all of the time.
  • Design ad copy, keywords, bid strategy, landing pages and bid optimisation
  • Tracking tools implemented to monitor activity and conversion rates

our clients