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I've messed up...

Aimed at engaging the student population and raising awareness of their rights and options in the event they’re arrested, I’ve messed up was designed to be a campaign created by students, for students.

Working in partnership with a group of second-year students from the University of Brighton Business School, we launched I’ve messed up on behalf of our client Gerard Maye Legal at Fresher’s Week 2017.

The project included creation of a visual brand and branded social media channels.  We also led the launch of a resource-based microsite, containing content and case-studies to engage the target audience.

The campaign was launched at Fresher’s Week, reaching hundreds of first-year students in their first week. We also managed the production of a suite of printed collateral, including posters and leaflets, for distribution around the campus as well as via the university’s Students Services Advice Team.

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