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21 Aug

Go hard or go home. Why all businesses need a content plan  

Marketers have fallen head over heels for content marketing. A report by The Content Marketing Institute (CMI), Content Marketing in the UK 2017: Benchmarks, Budgets, and Trends, shows that 87% of UK marketers are doing content marketing. The 13% non-users are all planning to start in the next 12 months. There has not been a … Continue reading Go hard or go home. Why all businesses need a content plan  

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posted by: Laura Ward
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28 Mar

Charity Marketing – How to engage with your donors and other stakeholders

It wasn’t that long ago that the school of thought for charitable (or ‘not for profit’) organisations was that an entirely different approach to marketing was needed than in the ‘for profit’ sector. However, this is firmly not the case anymore, with marketing for all successful organisations being centred on the importance of audience engagement. … Continue reading Charity Marketing – How to engage with your donors and other stakeholders

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posted by: Kate Rivera
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