04
Jul
They’re just my contacts, aren’t they? What is Relationship Marketing?
Sometimes the tools for leveraging sales and building strategically important relationships are sat right in front of you, but you just don’t see them. Often ‘contacts’ held across organisations and teams, whether in various databases, peoples’ inboxes or on historical sales orders, are completely undervalued and under-utilised. And yet when we talk to businesses about … Continue reading They’re just my contacts, aren’t they? What is Relationship Marketing?
