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Failure to plan is a Marketing disaster

So instead of writing about GDPR (it’s getting ridiculously now isn’t it), we thought we would start a discussion series; covering some of the questions and conversations we regularly have with small to medium sized business owners about Marketing. One of the most common conversations we have in new business meetings and with other business … Continue reading Failure to plan is a Marketing disaster

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I can see for miles (part two) : tools for marketing measurement

In part one of our recent blog post on measuring marketing effectiveness, we looked at some useful metrics and how taking a strategic approach to analysis can improve and shape your marketing strategy. In this second part we look at some of the tools for marketing measurement and how the suite of digital platforms now available supports … Continue reading I can see for miles (part two) : tools for marketing measurement

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