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I can see for miles (part two) : tools for marketing measurement

In part one of our recent blog post on measuring marketing effectiveness, we looked at some useful metrics and how taking a strategic approach to analysis can improve and shape your marketing strategy. In this second part we look at some of the tools for marketing measurement and how the suite of digital platforms now available supports … Continue reading I can see for miles (part two) : tools for marketing measurement

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I can see for miles (part one) : measuring marketing effectiveness

Measuring marketing effectiveness isn’t always easy. It is a common question, indeed judgment, that hangs over the marketing profession –  how to prove that spending money on marketing really adds value. While some of the benefits of a strong marketing strategy are seemingly intangible (brand equity…customer value…) they’re really not. A strong brand, high degrees … Continue reading I can see for miles (part one) : measuring marketing effectiveness

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