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I can see for miles (part one) : measuring marketing effectiveness

Measuring marketing effectiveness isn’t always easy. It is a common question, indeed judgment, that hangs over the marketing profession –  how to prove that spending money on marketing really adds value. While some of the benefits of a strong marketing strategy are seemingly intangible (brand equity…customer value…) they’re really not. A strong brand, high degrees … Continue reading I can see for miles (part one) : measuring marketing effectiveness

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‘Strategy’ by Something for Kate

So this blog is about marketing strategy and we’ve found a song called ‘Strategy’ by a group called Something for Kate (yes, really!). OK, they’re only famous in Australia but finding song titles to name our blog posts after is getting hard! Anyway, on with the blog…we sometimes hear a number of common questions about strategy … Continue reading ‘Strategy’ by Something for Kate

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